As pointed out in the case, once plumbers use the new Quartz, they are immediately a convert I. These in turn will have a trickle down effect on the plumbers a major Channel partner for Quartz , since they are forced to install what the customers want in the above cases. We use cookies to give you the best experience possible. They usually shopped at showrooms which had technical experts to explain the various product options and help them in evaluating and selecting the right product. So what should Rawlins do? He is re-evaluating their existing strategy regarding the overall positioning of the product, distribution channels and effectively pricing and promoting Quartz.

Three main shower types were offered on the market: Following the description of the above customer categories is a discussion of the behavior of plumbers, which is essential to understand the true nature of the market. Following is Nations matrix that suggests corporate growth strategies: How about receiving a customized one? However, it is safe to say that Quartz is an entirely new product because of the advanced capabilities offered by it in terms of features, performance and flexibility. Aqualisa brand had long-standing relationships with a group of plumbers, very loyal to Aqualisa brand. Hi, I am Sara from Studymoose Hi there, would you like to get such a paper?

aqualisa quartz simply a better shower case study analysis

It highlights certain challenges that Squalid currently faces with Quartz and subsequently providing recommendations. Aqialisa addition, no bulky boxes translate into better look and style. The plumbers in turn are introduced by the property developers. Hence, they would familiarize themselves with a product brand. Squalid has developed a product that its customers want, who are Just not aquwlisa of its benefits. Moreover, they were in general looking for sophisticated, reliable products, with modern design and ability to work in multiple settings.


Getting to know the Terms Customers: They are primarily concerned with convenience and price, avoid solutions which require any excavation and tend to rely on independent plumber to select a product for them. If you need this or any other sample, we can send it simplyy you via email.

MBA Case Analysis & More Marketing – Aqualisa Quartz

We’ll occasionally send you account related and promo emails. Masfiqur Rahman Surovi Alam Group 6. He recent introduction of Quartz showers has been a great leap for Squalid in terms of both product quality and cost. Their quarz relationships are strong and positioning has helped them achieve a brand name in the market.

Shower market is consists of customers who are quite bteter about the showers and do understand the product options. Squalid offered the Showrooms brand to this category at a significantly lower price than their other products and fewer features. Based on the information in the case, they can be divided into mainly two categories of customers: How about receiving a customized one?

aqualisa quartz simply a better shower case study analysis

Sorry, but copying text is forbidden on this website. Published by Clifford Barker Modified over 2 years ago. Squalid offers a wide range of products to cater to the needs of each of its market segments, as has qyartz described above.

Aqualisa Quartz Simply a Better Shower Strategic Marketing Case 2

Johannesburg, Quavered and Sequestrate Manual ranging from 95 to Also, trade shops carried other brands and did not care about the product features or the brand itself, but just wanted to make sure they have the right stock for the right demand in the right time.


They focus on product availability and not technical advice. Although they are not the end consumer, their role will be significant for Squalid when creating an effective marketing strategy. Advertisement Plumbers Company Not focused on the biggest part of the market.

aqualisa quartz simply a better shower case study analysis

Heir major concern is reliability, performance and ease-of-installation because they Mould have to bear the costs of any unforeseen problems.

Hi, I am Sara from Studymoose Hi there, would you like to get such a paper?

Aqualisa Quartz: Simply a Better Shower, Case Study

Style or looks is not their primary concern; but, functionality plays an important role. In other two and total sales they lack behind. The company was recognised as having top quality showers, a premium brand, and great service.

He case does not give enough evidence of Quartz being made available in the DID tortes. How about make it original? Analysis — Aqualisa Quartz: Quartz provides high flexibility of installation — the use of remote processor to control the thermostatic mixer valve has overcome the need to excavate since it can be conveniently placed anywhere close to the shower Inhere there is access to water pipes and has tremendously reduced installation times and costs.

They focused on the niche market, by only carrying high-end products and brands, so they provided great opportunity to Aqualisa, which actually competed in that segment.